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2310 Orange Avenue NE, Roanoke, VA 24012Monday – Friday: 7 a.m. – 5 p.m. · Saturday: 8 a.m. – noonMonday – Friday: 7 a.m. – 5 p.m.

Estimates

How pricing works

A roof's price depends on the roof. These are the questions people ask before they call, answered without a number.

  • What decides the price

    Fifteen things move the number on a roof, listed below. Each one shows up as a line on your written estimate.

  • What the estimate includes, and what it doesn't

    It lists the work line by line. If something is not on it, it is not in the price.

    • Included: tear-off and disposal

    • Included: deck check and a per-sheet price for bad decking

    • Included: underlayment, drip edge, starter, shingles and ridge

    • Included: flashing, vents, permit and cleanup

    • Not included: rafter, fascia or soffit rot found later

    • Not included: chimney masonry, skylights and interior repairs

  • What happens at the visit

    An estimator walks the house, the roof and the attic and takes photos. There is no charge for the visit, and the estimate is yours whether or not you hire us.

  • How and when you pay

    Payment terms and any deposit are written on the estimate before you sign. We don't ask for payment in full before the work is done.

  • If the job changes

    A change to the work is priced and written down before it happens, and you agree to it first. Bad decking is the usual one, and its price is already on the estimate.

  • When you get the number

    In writing, after the visit, as a price for the work listed. Not on the phone, and not on the day we come.

Fifteen drivers

What moves the price

Most of these are decided by the house, not by us.

  • 01

    Roof area

    Measured in squares of 100 square feet. A roof is bigger than the house under it.

  • 02

    Pitch

    A steep roof needs staging and more time.

  • 03

    Complexity

    Hips, valleys, dormers and turrets add cuts and flashing.

  • 04

    Material

    The shingle line, a metal profile or something else.

  • 05

    Layers to remove

    Two layers take longer to tear off and cost more to haul.

  • 06

    Deck condition

    Found only after the old roof is off, so the estimate names a price per bad sheet.

  • 07

    Underlayment and ice barrier

    What goes under the shingles, and where.

  • 08

    Flashing and penetrations

    Chimneys, skylights, walls and pipes.

  • 09

    Ventilation

    A roof that can't breathe wears out sooner.

  • 10

    Access

    Trees, fences, tight drives and the distance to the dumpster.

  • 11

    Warranty tier

    Different shingle systems come with different material terms.

  • 12

    Code and permit

    What the locality requires and what it charges.

  • 13

    Season

    Spring and fall fill the calendar.

  • 14

    Work done at the same time

    Gutters, fascia, a skylight or new vents.

  • 15

    Demand after big storms

    When a storm hits the area, every roofer is booked and lead times grow.

The visit

From the first call to the follow-up, in nine steps

  1. 01

    Step 1: Booking

    Address, roof age, the problem, and photos if you have them.

  2. 02

    Step 2: Ground walk

    Gutters for granules, fascia and soffit for rot, and the lines of the roof.

  3. 03

    Step 3: On the roof

    Tied off, or by drone on a steep or fragile roof: covering, flashing, penetrations and vents.

  4. 04

    Step 4: The attic

    The underside of the deck, stains, daylight, insulation and airflow.

  5. 05

    Step 5: Measuring

    Squares, pitch, layers and complexity, so the numbers on the estimate are real.

  6. 06

    Step 6: Photos, shown to you

    What we found, and whether it is a repair or a replacement.

  7. 07

    Step 7: Written options

    The work, the price and a cheaper option when there is one.

  8. 08

    Step 8: If a storm did it

    We document the damage with photos and an itemized estimate you can share with your insurer.

  9. 09

    Step 9: Follow-up

    One call to see if you have questions. Then we leave you to decide.

Questions

About the estimate

How much does a new roof cost?

It depends on the squares, pitch, material, layers and deck. Online averages run wide, and they are not your roof. The written estimate is.

Do I need a permit?

Almost always for a full replacement. The contractor can pull it, and the fee is a line on the estimate.

Do you require a deposit or offer financing?

Deposit and any financing terms are written on your estimate. If financing is offered, the lender, the rate and the term are shown with it.

Want to see it on your roof?

Ask for a visit. You will have the estimate in writing afterward.